Kwik-Fit insurance

KWIK-FIT Financial Services is set to launch a green insurance offering to tap into the growing band of environmentally friendly consumers.
In a novel move, Martin Oliver, managing director of the insurance intermediary, says he wants to offset carbon emissions and plant trees to compensate for car pollution.

Oliver said: "We will target drivers of diesel and hybrid cars, low mileage and low premium drivers. We will use their mileage to work out carbon footprint and plant trees to cover it."
Surprised by what he sees as a gap in the market, Oliver says firms need to provide for green customers. He added: "We are also planning on everything being online and sending documents as e-mails. We are educating our staff about recycling and hope to raise the bar in our industry."
The firm, owned by venture capital firm PAI, posted a pre-tax profit of £4.9 million during 2005, up almost 50 per cent from the previous financial year. Its understood there will be significantly higher growth this year.